Consequently, if you want to tell the reader a really good story, you tell him one he already knows or could reasonably be expected to know if he’s at all well informed. The length of the introduction depends on the needs of the reader and the demands of the subject: Generally two or three paragraphs. Barbara Minto. 3 steps to solve a problem), they become a process or system. Once you state the answer (your main point at the top of your pyramid), it will raise a new question in the reader’s mind that you will answer on the line below. Gothic romance, dueling family restaurants, West African magic, and much, much more! The Pyramid Principle explains in detail how written documents and presentations can be logically structured, and the methods described in the book are used by almost every major management consultancy on the planet. (the magical number 7, +/- 2 - George A. Miller). She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it … There are two problems in the organization. The order in which you present your thinking makes your writing clear or unclear: If a person’s writing is unclear, it is most likely because the ordering of the ideas conflicts with the capability of the reader’s mind to process them. Sequential analysis: When faced with a problem, answer the following questions in order: Example: “We’re losing 2 hours of productivity a day. Double check the origin of the grouping to make sure it’s MECE (i.e. The purpose of the monopolies law is to stimulate production and distribution, → The union monopoly over manpower stops production and distribution, → Therefore the unions should be controlled by the monopolies law. Refresh and try again. Make transitions unobtrusive yet clear, primarily through picking up the key word or phrase and carrying it forward. The company has many problems, of which you have classified three as being noteworthy in some way compared to the others. At the paragraph level, deductive arguments are lovely, and present an easy-to-follow flow. The Pyramid Principle explained. My notes are informal and tailored to my own interests at the time of reading. To whom are you writing, and what question do you want to have answered  in their mind about the subject when you have finished writing? You’ve made the dilemma immediately clear to everyone … ), “And you know, if you walk around any New York office you can rarely find even one person who doesn’t have sideburns or a moustache.”, (now what am I getting at? Do you know that within 15 minutes I must have seen 15 people with either a beard or a moustache.”, (now I have given you a piece of information and without realizing it you will automatically make some assumptions about the reason for my giving you that information. Click here to browse more book summaries. You can define in advance whether or not you have built the structure properly by checking to see whether your ideas relate to each other in a way that would permit them to form pyramidal groups. Don’t regard headings as part of text. I suggest, therefore, that we conduct a firm development project to determine how can make diversification studies an area of our practice that is proven to bring significant benefit to clients. Is it the structure of the brain? Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a Yet we cannot point to a single acquisition or merger that would not have happened without our efforts. 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